Adam Sharp Calls Elon Musk’s X ‘Unrecognizable’ as He Weighs In on Twitter’s Changes

Adam Sharp has a front-row perspective on two very different media worlds: the organization behind the Daytime Emmy Awards and the platform once known as Twitter. Speaking with Page Six Hollywood ahead of the awards ceremony, the National Academy of Television Arts & Sciences president and CEO offered a pointed assessment of what Elon Musk’s takeover has done to the social network. Sharp described today’s X as “unrecognizable” compared with the Twitter he knew while serving as the company’s head of news, government and elections. The interview did not present his comment as a detailed rundown of specific policy changes, but it made clear that the platform’s transformation has caught his attention. His experience at Twitter gives his view particular context, alongside his current role in television. The conversation also turned to the changing meaning of “daytime” in the Daytime Emmys’ name. Sharp argued that defining an entertainment institution by the device or format it once represented can quickly become outdated. He joked that if organizations remained tied to their original hardware, they might all have ended up as the “iPhone Academy of Arts & Sciences.” Sharp also discussed talks about potentially reuniting NATAS with the Television Academy, which split from it in the late 1970s. He said the discussions are ongoing and framed the idea around serving members better, rather than presenting a merger as a completed deal. In his view, separate academies can create divisions that no longer make sense for people working across today’s television industry. And while soaps are often described as a fading genre, Sharp pointed to streaming performance as evidence that they still draw audiences. He said daytime soaps can rank among the most-watched shows on their platforms, sometimes outperforming primetime programs in time-shifted viewing. The remarks offered a broader look at how the academy is adapting to an entertainment landscape that has moved well beyond traditional television schedules.