Laura Henshaw and Steph Claire Smith take back control of Keep It Cleaner

Keep It Cleaner founders Laura Henshaw and Steph Claire Smith have stepped back into control of their wellness business after a leadership shake-up, according to the report. The change followed the departure of chief executive Janey Martino and the redundancy of five staff members. The founders’ return marks a shift in how the brand is being run. Henshaw and Smith, who built Keep It Cleaner together, are now taking the reins again after Martino’s exit. The report does not provide details about the reasons for her departure or identify the five employees affected by the redundancies. Keep It Cleaner is known as a wellness brand, and the latest changes place its co-founders back at the centre of its leadership. The report describes the move as a return to control for Henshaw and Smith, but offers no further information about the company’s plans or whether additional staffing changes are expected. The development comes amid a notable change at the top of the business: its CEO has left, five roles have been cut, and the two founders have resumed control. Neither the article nor the available text gives further comment from Martino or the affected staff.