Scarlett Johansson’s The Outset Skincare Brand Is Closing After Four Years

Scarlett Johansson’s skincare company, The Outset, has announced that it will close after four years in business, marking a difficult turn for the actor’s venture into the beauty market. The brand launched in 2022 with products presented as clean, gentle and minimalist, intended to support sensitive skin and simplify everyday routines. A source quoted by RadarOnline said Johansson was deeply disappointed by the closure, claiming she had invested years of work, money and personal pride in the company and believed it could grow into a major success. The outlet described the decision as an unexpected setback for the star, though the article did not provide a statement from Johansson or further details about the closure. According to the report, Johansson wanted to build a skincare business without making herself a constant presence in its marketing. Insiders said she hoped the brand could stand on its own rather than rely on frequent personal appearances and social-media content from its famous founder. One source claimed that the approach may have limited the connection customers expected from a celebrity-backed beauty line. The insider told the outlet that shoppers wanted more access to Johansson, while she was not willing to make that kind of personal visibility central to the business. Those comments are attributed to sources and were not accompanied by direct remarks from the actor. The Outset’s closure brings an end to a project Johansson introduced as a straightforward skincare line focused on gentle products and uncomplicated routines. The report does not say whether the company plans to sell remaining products or whether Johansson intends to pursue another beauty venture.