Sydney Sweeney Reportedly Struggles With Backlash Over Betting Ad and Lingerie Sales

Sydney Sweeney is reportedly feeling the strain of criticism aimed at her latest advertising campaign, while her lingerie business faces questions about sales, according to RadarOnline.com. The report says the actor has been upset by the reaction and has received support from boyfriend Scooter Braun. The controversy centers on a Novig sports-betting commercial in which Sweeney appeared nude, with footballs, a tennis racket and other sporting equipment covering parts of her body. Female athletes criticized the promotion, arguing that it diminished the effort and athleticism of women in sports. A source quoted by the outlet said Sweeney did not intend to put women down and was surprised by how sharply the response escalated. The source also claimed Sweeney had lost tens of thousands of social-media followers amid the backlash and described the episode as damaging from a business standpoint. Sweeney appeared to respond on Instagram Stories by sharing images of well-known athletes posing nude, according to the report. The article says Braun has been a reassuring presence as Sweeney deals with the criticism. It also notes that her 2025 American Eagle campaign drew objections, while advertising for her SYRN lingerie line was criticized by some as emphasizing her appearance more than the products. The report cites insiders for claims about Sweeney's feelings and the state of her business; it does not provide sales figures or a response from Sweeney or her representatives.